How Custom GPTs for Law Firms Can Save Hours on Repetitive Writing Tasks
In the world of law, time is one of the most valuable resources. Between managing clients, building cases, and keeping up with new developments, it’s easy to feel overwhelmed by the repetitive tasks that come with running a law firm. One area that often consumes time is writing—whether it’s crafting emails, creating marketing materials, or drafting legal documents. Fortunately, there’s a new tool that can help: custom GPTs for law firms.
Custom GPTs are AI-powered tools that can automate a variety of writing tasks, making them perfect for law firms looking to boost efficiency without sacrificing quality. Best of all, you don’t need technical expertise to create your own. In this blog post, we’ll explore how custom GPTs work, how they can be applied to law firm workflows, and why they’re worth considering.
The Problem: Repetitive Writing Tasks
Every law firm has its share of repetitive writing projects. These are tasks that need to be done regularly, such as follow-up emails, blog posts, or client updates. After years of performing the same writing tasks, it’s easy to grow tired of them.
Alternatively, some law firms outsource their writing to marketing agencies, which can be expensive. If your marketing agency charges high fees for creating repetitive content, it might be time to let a custom GPT take over the job—for free.
The Solution: Custom GPTs for Law Firms
Custom GPTs are surprisingly easy to create, and they can handle a wide range of writing tasks for your firm. Instead of doing the work for others, I encourage lawyers to create their own GPTs, which can be tailored to the specific needs of their practice.
At my company, we’ve seen incredible success using custom GPTs internally. For example, our attorney-editors use them to generate specialty-specific video scripts for law firm clients. The marketing department uses GPTs to create announcement emails for interviews, webinars, and marketing books.
With custom GPTs, your law firm can enjoy similar benefits by automating writing tasks that once took hours to complete.
Practical Uses for Custom GPTs in Law Firms
When it comes to law firms, there are countless ways custom GPTs can be used to improve efficiency. Here are a few practical applications for different levels of users:
Beginner-Level GPT Applications:
- Marketing Copy: Generate articles for client newsletters, write blog posts and web articles, or even create social media content.
- Client Education: Draft follow-up emails for unsigned leads, send “what lies ahead” emails to new clients, or create FAQ booklets for existing clients.
Intermediate-Level GPT Applications:
- Training Materials: Create training modules, quizzes, role-playing scenarios, internal FAQs, and best practice guides.
- Client Intake: Develop client intake questionnaires and conversation scripts. GPTs can also evaluate transcripts for more efficient processing.
- Client Communication: Write presentation outlines, engagement letters, case status updates, follow-up emails, and billing narratives.
Advanced-Level GPT Applications:
- Case Analysis: Outline case strategies, spot potential issues, and assess the strengths and weaknesses of a case.
- Legal Research: Summarize relevant statutes and case law for quick reference.
- Document Creation: Draft contracts, pleadings, motions, interrogatories, and settlement agreements.
- Data Extraction: Extract key data from large documents, such as contracts or deposition transcripts.
These examples illustrate just how versatile custom GPTs for law firms can be. They save time on both administrative and legal tasks, allowing your team to focus on higher-level work that requires personal expertise.
How to Create Your Own Custom GPTs
If you’re ready to explore the power of custom GPTs for your firm, here’s how to get started:
1. Set Up Your GPT: Log in to your OpenAI account and open GPT Studio. From there, click “Create New GPT” and follow these steps:
- Name the GPT (e.g., “Client Newsletter Writer”)
- Define Its Purpose (e.g., “Create content for the firm’s monthly newsletter”)
- Customize the Personality (e.g., “Veteran personal injury lawyer”)
- Provide Guidelines (e.g., “Write for an audience with a high school education”)
2. Provide Multiple Examples: While it’s helpful to provide short and specific guidelines, I’ve found that uploading multiple examples of the writing style you want to emulate works best. This ensures the GPT delivers consistent, high-quality output.
3. Provide Prompts: Once your GPT is set up, you can start asking it to create the content you need. The better your prompts, the better the output. For example:
“Write a newsletter for our divorce clients. It should include one lead article on co-parenting, one shorter article about budgeting post-divorce, and a recipe that can be made in under 30 minutes.”
With the right prompts, your GPT can generate a wide range of content that fits your needs perfectly.
Conclusion: Save Hours with Custom GPTs for Law Firms
Custom GPTs are a powerful tool for automating repetitive writing tasks, saving your law firm hours of time and reducing the need for expensive outsourcing. By taking over tasks like marketing copy, client communication, and even document drafting, custom GPTs allow your team to focus on what they do best—practicing law.
The best way to see how much time custom GPTs can save is to try creating one for a simple, repetitive task. Once you see how easily it can produce high-quality content, you’ll be hooked. Soon, you’ll find yourself relying on custom GPTs for an increasing number of tasks, making your law firm more efficient and productive.

